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On November 6, 2024, in Shanghai, China, Rockwell Automation, as one of the world’s leading companies in the fields of industrial automation, informatization, and digital transformation, has made its fourth consecutive appearance at the 7th China International Import Expo (CIIE) in the technical equipment exhibition area of Hall 4.1, booth B3-04. Focusing on the high-end, intelligent, and green development trends of China’s manufacturing industry, Rockwell Automation, as the leader of the productive service industry chain, fully leveraged its practical achievements in digital innovation, net zero value, and cross-border ecology at the CIIE booth. At the same time, relying on these three engines, it gathered ecological partners to jointly promote sustainable and green development of the industry, continuously stimulate the vigorous vitality of new quality productivity, and lead the infinite possibilities of the future.

Image | Rockwell Automation Import Expo booth panoramic view

The CIIE is not only an important platform to showcase global innovation achievements and high-end technology, but also a valuable bridge to penetrate the Chinese market and share development opportunities, “said Shi An, President of Rockwell Automation (China) Co., Ltd.” Through the window of the CIIE, we will comprehensively showcase Rockwell Automation’s significant advantages in core technology, excellent operations, and cross-border ecology. At the same time, as the owner of the productive service industry chain, Rockwell Automation will gather more cross-border ecological partners, focus on solving industrial and social problems, and continue to empower sustainable development of human society

Chain driven intelligent innovation, leading industrial upgrading

In the wave of digital transformation in the manufacturing industry, technological innovations led by artificial intelligence (AI) have become the core engine for building new quality productivity and a key channel for promoting the international competitiveness of Chinese enterprises. As a leader in intelligent manufacturing, Rockwell Automation has a keen insight into this development trend and injects powerful impetus into the digital and flexible transformation of production and operation through cutting-edge technologies such as artificial intelligence and digital twins, helping multiple industries to continuously build “smart factories”. At the same time, Rockwell Automation uses innovative thinking driven by cross-border integration to stimulate open source vitality, help manufacturing enterprises catalyze profound changes in industrial business models, and shape core competitiveness from manufacturing upgrading to brand upgrading.

Advanced technologies such as artificial intelligence have been deeply integrated into Rockwell Automation’s innovative technology solutions, providing strong impetus for the digital upgrading process of enterprises. Rockwell Automation has given full play to AI, digital twins, edge computing and other technological potentials in the transformation strategy and deployment practice of industrial intelligent networking power control, digital edge and intelligent machine solutions, and intelligent operation of interconnected enterprises. Through FactoryTalk ®  Analytics ™ LogixAI ® And GuardianAI ™️ Through a series of innovative product solutions, Rockwell Automation covers the entire lifecycle management from design, manufacturing, operation to maintenance, providing powerful empowerment for energy management, fault management, predictive maintenance and diagnosis in enterprises, helping to improve the quality and efficiency of production and operation, and creating greater value and social benefits for enterprises. Rockwell Automation has successfully assisted multiple industries such as fast-moving consumer goods, life sciences, automotive manufacturing, chemical engineering, mining and metallurgy. Through customized solutions, it creates differentiated competitive advantages to adapt to constantly changing market demands. It not only leads the manufacturing industry towards the digital age, but also strives to promote sustainable and green development of the industry.

Chain Drive Net Zero Value, Shaping a Green Future Together

In the context of supply chain reshaping, with the global emphasis and promotion of green and low-carbon development in the supply chain, low-carbon transformation in the supply chain has become an important direction for future development. Traditional supply chain competition mainly includes cost, quality, delivery, technology, and service. With the increase of the sixth branch line “sustainability”, the entry threshold for future supply chains will be further raised. As the owner of the productive service industry chain, Rockwell Automation is committed to driving ecological partners to actively explore the path of net zero based on rich cross industry and ESG (environmental, social, and governance) related experience. Through technological innovation integration and ecological cross-border cooperation, it effectively addresses industrial and social issues such as energy replacement, pollution control, food security, and transportation.

In response to the common goal of green and sustainable development, Rockwell Automation showcased its latest practices in areas such as climate lighthouses, net zero supply chains, green smart parks, and environmental governance. As a leader in intelligent manufacturing and green technology, Rockwell Automation has launched a long-term action plan for climate lighthouses with partners from all walks of life, and has made a series of progress such as the release of the climate lighthouse framework and white paper, and the selection of advanced use cases. On this basis, the 2025 Climate Lighthouse series of activities will solicit more advanced use cases and continue to promote the green digital intelligence process. At this year’s CIIE, Rockwell Automation continues this vision and collaborates with ecological partners to launch the Climate Lighthouse logo and the Rockii ESG Alliance Practice and Innovation Seminar, further promoting international exchanges and cooperation in the field of climate change. In terms of green and smart parks, Rockwell Automation gathers cross-border resources and provides solutions such as smart energy management systems and net zero consulting services to help parks and enterprises establish a net zero supply chain path, collaborate on innovation, and achieve green, zero carbon, and digital transformation.

During the CIIE, Rockwell Automation will also hold the establishment ceremony of the Sustainable Science and Technology Innovation Alliance and the unveiling ceremony of the Climate Lighthouse Innovation Center. At the same time, it will jointly release the urbanization process challenge solution with the Shanghai Innovation and Creative Design Research Institute, aiming to solve the challenges of urban and social sustainable development. At present, Rockwell Automation’s innovative solutions have covered 90% of China’s high carbon emission industries. In the future, Rockwell Automation will continue to be driven by technological innovation, injecting strong momentum into the cross-border upgrading of ecological partners, accelerating the achievement of carbon neutrality goals, and empowering sustainable development of human society.

Chain cross-border ecology, win-win innovation opportunities

In an industrial environment full of uncertainty and oversupply, innovation has become the key for enterprises to build their core competitiveness. Through cross-border integration, cognitive upgrading can help enterprises improve their ability to create demand and fully tap into innovation potential. Rockwell Automation will fully leverage the leading role of production service industry chain owners, empower upstream and downstream partners in the industry chain to achieve cross-border innovation in multiple dimensions, stimulate diverse new demands, achieve brand and customer growth, and provide new opportunities for sustainable development of the industry.

At this year’s CIIE, Rockwell Automation continued to accelerate the construction and development of cross-border ecosystems, gathering forces from all aspects of the industry chain to jointly address and solve industry challenges and development problems. With the help of the CIIE, an important international exchange platform, Rockwell Automation will establish a series of strategic partnerships with companies such as Dell Technologies Group, Changchun Jida Automation, Deep Intelligent Control, Zhanwan Technology, Mogu IoT, Mingluo Equipment, etc., to jointly promote the comprehensive upgrading of the intelligent manufacturing industry. In response to the growing demand for digital transformation, the Rockii Alliance for Intelligent Operations and Maintenance of Rockwell Automation will further enhance its service capabilities. At the opening ceremony of the Rockwell Automation booth at the 7th CIIE, a letter of appointment for the Vice Chairman of the 3rd Board of Directors of the Rockii Alliance for Intelligent Operations and Maintenance will be presented to further consolidate cross-border innovation capabilities. At the same time, Rockwell Automation will also join hands with cross-border ecological partners, such as industrial Internet, energy, food and beverage, to sign the strategic cooperation agreement of Rockii Alliance Power SI for intelligent operation and maintenance, with a view to accelerating the carbon neutral process of all industries and the pace of digital intelligent transformation and upgrading. From technological innovation to industrial scale development, Rockwell Automation is committed to focusing on the most valuable cross-border cooperation, gathering like-minded ecological partners, promoting cross-border interaction between industrial chains, and helping China’s manufacturing industry achieve sustainable development goals.

Currently, under the strong leadership of new quality productivity, Rockwell Automation has always been committed to relying on innovative technological solutions, gathering cross-border ecological forces, and helping various industries achieve digital industrial upgrading and green low-carbon transformation, thereby promoting human society to move towards a more sustainable future and leading the infinite possibilities of the future.

International collaborative innovation drives breakthroughs in robotics technology and jointly overcomes global challenges
The integration and development of artificial intelligence and robotics industry opens a new chapter in the era of intelligence
ABB’s cutting-edge robot products debut at conference, exploring new scenarios for “robot+” applications
The 2024 World Robot Conference will be held from August 21st to 25th at the Beijing Economic and Technological Development Zone Beiren Yichuang International Convention and Exhibition Center. The conference, with the theme of “Cultivating New Quality Productivity and Sharing Intelligent New Future”, focuses on three major areas of industrial development, collaborative innovation, and technological innovation, exploring the new changes and opportunities faced by the global robotics industry, and sharing how diverse application scenarios can continuously promote global economic development and social prosperity. Gu Chunyuan, Chairman of ABB China, Marina Bill, President of the International Federation of Robotics, Global Head of Marketing and Sales for ABB Robotics Business Unit and Global Head of Digital Empowerment Center, and Han Chen, President of ABB Robotics Business Unit China, attended the conference and delivered speeches.

Marina Bill delivered a speech at the opening ceremony of the conference and delivered a keynote speech on the current status, trends, and prospects of the global robotics market at the main forum. She pointed out, “In recent years, robot technology, with its unique charm and enormous potential, is reshaping our world. From industrial production to healthcare, from household services to emergency rescue, robots have become an indispensable part of human society

The global robot market continues to grow strongly, and by 2023, the total number of robots worldwide has exceeded 4 million. This number is not only a powerful proof of the rapid development of robot technology, but also heralds the arrival of a new era of intelligence. The deep integration of artificial intelligence, the Internet of Things, and 5G technology will endow robots with higher intelligence, flexibility, and efficiency

ABB China Chairman Gu Chunyuan, as a guest speaker at the main forum of the World Robot Conference, held a wonderful roundtable forum with leaders and experts from relevant industry organizations at home and abroad on the topic of global robot development and governance. He said, “The development of the global robotics industry has accumulated rich successful experience, but also faces many new challenges. Since the birth of robots, safety has been one of the cores of robot governance, and the entire industry has closely cooperated to establish sound global safety standards. Now, the continuous emergence of new technologies and applications, especially AI connecting robots with the physical world, has brought more severe challenges to robot governance. This requires us to attach great importance to it, continue to work together, and jointly explore effective solutions

As a model of cutting-edge technology, robots are demonstrating higher intelligence and autonomy, and are increasingly becoming intelligent partners in our work and life. However, more importantly, the development of robots should benefit all countries and regions, bringing welfare to more people. The advancement of robot technology, cost reduction, and remote technical support have made many tasks that were once impossible a reality today

ABB actively engages in international cooperation and extensive exploration and innovation in areas such as addressing global climate change, protecting biodiversity, ensuring food security, promoting industrial green transformation, and life sciences and new energy materials. For example, it collaborates with the international non-profit organization Junglekeepers to use YuMi robots and RobotStudio cloud technology to assist in the reconstruction of the Amazon rainforest; Using ocean recycled plastic to 3D print customized items, turning plastic pollution into new business opportunities; Support the creation of intelligent automated laboratories to accelerate the research and development of new drugs; Develop AI based automation solutions for laboratory cultivation of seafood products; Provide PixelPaint no overspray technology for electric vehicle production lines, achieving zero waste while improving efficiency.

The rapid development of artificial intelligence and robotics technology has also brought new opportunities to the fields of education and training. Guided programming and natural language processing have greatly lowered the threshold for programming, shifting the focus of education from simple programming skills to how to more efficiently utilize robots to assist human work. This transformation contributes to the popularization of robotics technology, alleviating labor and skill shortages while opening up new employment prospects. In recent years, ABB has continuously enriched its educational robot product line, extensively carried out school enterprise cooperation, and has been committed to supporting the cultivation of young scientific and technological innovation talents and skilled talents in China’s automation field through activities such as the ABB Cup Intelligent Technology Innovation Competition.

China is the world’s largest robot market and a very important market for ABB. Since entering the Chinese market 30 years ago, ABB’s robotics business has been committed to providing comprehensive services and support to users in various industries. During the World Robot Conference, ABB showcased multiple leading robot products and innovative solutions to the audience at booth A119 at the Yichuang International Exhibition Center in Beijing

The GoFa Education Unit is a practical equipment designed for teaching and training, which is the latest robot teaching function package launched by ABB. It uses the ABB collaborative robot GoFa, which is easy to operate ™ 5. Combine comprehensive hardware settings with globally certified STEM training courses, and use customized robot teaching and training to help students quickly improve their professional abilities, guiding new directions for robot teaching and automation education;
The SCARA robot dynamic tracking workstation uses servo based high-precision alignment and tracking technology to ensure that the SCARA robot IRB 920 can obtain continuous feedback from sensors to guide motion, thereby reducing alignment errors. This workstation can reduce cycle time by 70% and improve accuracy by 50%. In addition to static alignment, this method can also be applied to tracking moving objects and is suitable for various types of robots;
ABB OptiFact located in the digital exhibition area ™ The modular software platform can connect numerous devices in the factory, including ABB robots, and efficiently collect, manage, and analyze key data in production facilities to help enterprises explore business value; The offline simulation programming software RobotStudio VR&AR experience area will allow the on-site audience to feel the practical experience of this powerful programming software as if they were in the field;
In addition, the customer service area showcased ABB’s robot remanufacturing services, modular service agreement combinations, and spare parts anti-counterfeiting knowledge to the audience, committed to improving resource utilization efficiency, recycling materials, and extending the service life of robots, thereby promoting circular economy and more sustainable production.

About the World Robot Conference

The World Robot Conference is the largest and highest level industry event in China’s robotics industry. Since the first conference was held in 2015, the World Robot Conference has entered its tenth year. Over the past decade, the World Robot Conference has strengthened cooperation with the scientific and industrial communities of various countries, effectively promoting the research and industrialization process of robot technology. The 2024 World Robot Conference is hosted by the China Electronics Society and the World Robot Cooperation Organization, with joint support from 26 international organizations, the Beijing Municipal Bureau of Economy and Information Technology, and the Beijing Economic and Technological Development Zone Management Committee, and co organized by Shoucheng Holdings Co., Ltd. and Beijing Yizhuang Robot Technology Industry Development Co., Ltd.

ABB is a technology leader in the field of electrical and automation, committed to empowering a more sustainable and efficient future. ABB integrates engineering experience and software technology into solutions to optimize manufacturing, transportation, energy, and operations. Adhering to over 140 years of outstanding history, ABB’s more than 105000 employees worldwide are dedicated to driving innovation and accelerating industrial transformation. ABB has comprehensive business activities in China, including research and development, manufacturing, sales, and engineering services. It has about 30 local enterprises and approximately 15000 employees spread across nearly 130 cities. Its online and offline channels cover about 700 cities across the country.